CollyLogic: Email Standards Project

Email Standards Project

28th November 2007

I appreciate most of my readership will already be aware of the freshly-launched Email Standards Project, which aims to promote better support for web standards in the many, many email tools out there. Everyone at Erskine has long championed Web Standards, and we’re just as keen to see the revolution taken on board by email client manufacturers.

The reason I - like most of my peers - are blogging about this in one mass lump is because most of us remember how Web Standards gained momentum. Yep, word of mouth, and a realisation that things could - and should - be better.

I’ve long tried to follow the advice pumped out by Campaign Monitor, but now we have a solid central resource tracking changes and issues with all the main email clients, all regularly put through a rigorous “acid test”.

A big stinging pat on the back to Freshview, Mark Wyner and Luke Stevens for setting up this project. We’re keeping our fingers crossed that the email client manufacturers take note and give in to the pressure. In the meantime, help spread the word.